Ever feel like you’re working overtime on your marketing but getting nowhere? Here’s the thing: marketing in a style that doesn’t fit your natural strengths or preferences isn’t just exhausting—it’s counterproductive. When you’re constantly stretching to keep up with trends or strategies that don’t align with you, your audience can feel it, too.
I’ve been there. Early on in my business, I felt like I had to be everywhere, all the time, trying out every “must-do” strategy. The problem? It didn’t feel like me. My content felt forced, and my audience wasn’t connecting with it. I’d put hours into content that didn’t resonate, all because I was marketing in ways that didn’t play to my strengths. It took me a while, but I eventually realized that by focusing on a style that came naturally, my marketing felt more genuine, sustainable, and effective.
For neurodivergent and creative entrepreneurs, identifying your unique marketing style is a game-changer. It’s about aligning your strategy with who you are, so you can show up authentically and consistently without burnout. Let’s explore a few different marketing styles—see if one resonates with how you want to connect with your audience.
Discovering Your Marketing Style
Each of us has a different approach to how we communicate best, so it’s no surprise that our marketing styles should reflect that, too. Here are five styles that might help guide you toward marketing that actually works for you.
The Educator
Do you love sharing in-depth knowledge and creating content that informs and empowers others? Educators excel at creating structured, detailed content that provides real value. If you’re someone who loves to dive deep and teach, a blog, newsletter, or YouTube channel might be perfect. Educators build trust through their expertise and consistency.
How to know if this is for you:
You enjoy taking time to research, write, or record content.
You want to build a library of content that readers or viewers can return to.
You’re most comfortable with content that’s thoughtful rather than fast-paced or trendy.
The Entertainer
Does humor, storytelling, and lighthearted content come naturally to you? Entertainers thrive on connecting through relatable, fun content and are great at making audiences feel good. If you’re always the one with a funny story or quirky perspective, consider platforms like Instagram Stories or TikTok, where short, engaging content can let your personality shine.
How to know if this is for you:
You’re drawn to making people laugh, relax, or feel understood.
Video content and storytelling feel natural and fun to you.
You don’t need things to be perfect—showing personality is more important.
The Storyteller
If words aren’t your preferred way of communicating but images speak for you, then you might be a Storyteller. This style is all about letting photos, graphics, or illustrations do most of the talking. Platforms like Instagram or Pinterest are great for curating a visually appealing brand that lets your creativity shine.
How to know if this is for you:
You’re more comfortable behind the lens or with design software.
You’d rather let your images or visuals tell the story than write a long caption.
You enjoy planning, styling, or curating beautiful visuals that communicate your message.
The Connector
Are you a natural at building relationships and making people feel seen? Connectors excel at creating genuine interactions and fostering community. If you feel most energized by one-on-one or small-group interactions, then live sessions, interactive stories, and direct messages might be your style.
How to know if this is for you:
You love getting to know your audience on a personal level.
Responding to comments, DMs, and engaging with your community feels energizing.
Real-time interaction is where you feel you shine best.
The Creator
Do you crave variety and love trying new things? Creators thrive on exploring different content formats and staying open to what’s fresh and engaging. You might find success on platforms with trending content, like TikTok, or by testing new features as they roll out on social media.
How to know if this is for you:
You’re inspired by variety and tend to get bored with one type of content.
You enjoy keeping up with new trends and experimenting with different ideas.
Having the freedom to pivot or switch things up keeps your marketing exciting.
Ready to Find Your Marketing Style?
When you’re marketing in a way that feels true to you, showing up gets easier, consistency feels doable, and burnout fades into the background. Your unique style can be the key to creating an authentic, sustainable approach to marketing.
Curious about which style fits you best? Take the “What’s Your Marketing Style?” quiz! You’ll discover strategies that play to your strengths, making it easier to connect with your audience. Ready to start marketing in a way that’s made for you?
Take the quiz now and get your custom tips straight to your inbox! Or if you already know your style, click here to let me know your style and I'll send you the guide directly!
Cheering you on (always!)
If you're looking for more marketing tips and strategies, check out this blog with simplified strategies to help you reduce overwhelm!
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